Education

M.B.A. University of California at Davis, Davis, CA

· Concentrations: Entrepreneurship and Marketing

· MBA Scholarship Award

Sept 2008-June 2010

B.A. Brandeis University, Waltham, MA

· Concentrations: Sociology and Economics

Aug 1997-May 2001

Work History

Ipsos-Vantis, New York, NY

New product and service sales estimation and strategic consulting

Associate Account Manager (Feb 2007 – May 2008)

· Designed, sold and implemented a market research-based forecast model to vet new product/service concepts and optimize concept price, design and marketing approach; generated gross revenue over $720k

· Identified successful new-to-the-world household products, financial services and shipping services for Fortune 100 and Start-Ups clients

· Developed a system to automate standard analysis and report deliverables, which reduced project cycle time and enabled entry into a previously unprofitable market segment

Feb 2003-May 2008

Project Manager/Analyst (Feb 2003 – Jan 2007)

· Synthesized quantitative consumer feedback and marketing data to identify and present go to market recommendations

· Coordinated data sources, statisticians and graphic designers to forecast sales and optimize marketing strategies

· Led cross-functional initiative to standardize questionnaire creation process, greatly increasing junior analysts’ productivity

Management Ventures (MVI), Research Associate, Cambridge, MA

Retail sales and stores growth forecasting for leading CPG manufacturers

· Built and maintained sales and stores growth forecast models for 60 retailers with a focus on Home Depot, Lowes, Costco, BJ’s and SAM’S Club

· Led independent research on the Mexican retail market for a whitepaper product

· Tracked key retailers’ financial, marketing, merchandising and store format strategies to supported online, published and on-site syndicated training products

Nov 2001-Nov 2002

Horizons Incorporated, Marketing Intern, Cleveland, OH

Manufacturer of durable identification systems for fixed asset management

· Compiled database of CO2 laser converters to help enter a new market segment

· Manufactured finished product samples for prospective customers

June 2001-Oct 2001

Leadership Activities and Interests

· Participant: 2008 Innovation Business Plan Challenge, The Darden Graduate School of Business

· Avid traveler: most recently spent six weeks in Vietnam and China

· Captain of college sailing team